We conducted We conducted Comunicare ad arte, Salgemma's first workshop on artistic communication in response to an invitation from Cantieri Spaziali. The aim was to explore the varied world of communication to promote artistic and cultural projects in order to bring artists, students and enthusiasts closer to communication in the artistic-cultural sector, focusing on case histories and practical tools., Salgemma's first workshop on artistic communication in response to an invitation from Cantieri Spaziali. The aim was to explore the varied world of communication to promote artistic and cultural projects in order to bring artists, students and enthusiasts closer to communication in the artistic-cultural sector, focusing on case histories and practical tools.
What we did
Customized training: Through Salgemma's experience, we developed targeted content exploring the dynamics of writing for the arts, from writing press releases to creating effective communication campaigns, providing a comprehensive view of the different modes of cultural promotion.
Practical exercises: We structured active exercises and discussion moments between the participants, enabling them to immediately put into practice the skills acquired during the workshop.
Working cooperation on a visit to an art exhibition: We organised an exclusive visit to an art exhibition, where participants had the opportunity to apply the communication techniques they had learnt in the field, guided by the Salgemma team.
photo credits: visit to My Hairy Daydream exhibiton of Ivana Pia Lorusso at Voga art project, Bari
